University of Oregon
A New Front Door
A jaw-dropping destination honors the University’s past and attracts its future.
University of Oregon wanted to take a quantum leap forward in their public outreach. Second Story designed an interpretive space that celebrates the breadth of human experiences and potential available at UO.
Thousands of interactive moments flow through the 14-foot Story Cascades, creating an unforgettable first impression for prospective students and their families, as well as returning alumni.
The space quickly became the hub for all campus tours, a rich PR backdrop, and the ideal place for Admissions to show off UO’s timeless values and cutting-edge future. The design and storytelling system Second Story delivered lets UO easily update content to keep the space fresh and current.