In this immersive experience, visitors use their own virtual shadows to reveal hidden messages about the secret formula, while a mysterious figure attempts to thwart their efforts.
A grid of 16 screens shows visitors security camera feeds from within the exhibit galleries in real time, along with 3D building animations, real-time affected camera feeds, and secret messages that seem to come from a “ghost in the machine,” and visitor photos taken by two hidden cameras which add their faces to the display.
When they open a drawer, visitors are surprised to find a screen in which they are immersed in a 3D digital world with a mysterious character.
Live compositing of a real-time video feed transforms a standard security monitor into an immersive experience.
This interactive combines physical computing and generative graphics and music to give visitors the experience of attempting to create the perfectly balanced flavor profile.
Visitors get a glimpse into secret Coca-Cola history through a series of portals reminiscent of early-film era nickelodeons.