As the hub of the iEX digital marketing event, this multi-channel interactive installation captured, compared, and connected opinions on topics that matter most to the industry.
As they step through the huge vault door at the World of Coca-Cola, visitors are transported into a tale about the most famous and mysterious trade secret in history—the secret formula of Coca-Cola.
In this fully immersive interactive game, visitors find themselves being led by the man in the hat through a series of virtual environments across time and place where the secret formula has been kept through the years.
A grid of 16 screens shows visitors security camera feeds from within the exhibit galleries in real time, along with 3D building animations, real-time affected camera feeds, and secret messages that seem to come from a “ghost in the machine,” and visitor photos taken by two hidden cameras which add their faces to the display.
From behind two large glowing text-covered surfaces, larger-than-life figures act out a crucial moment in Coca-Cola history.
Located on the same campus as the National Institutes of Health, where scientists conduct cutting-edge medical research, this gallery takes a different path to promote the same mission.