Designed and produced in partnership with Electrosonic, an educational event showcased the power of interactive storytelling in a connected LED environment.

Whole Foods customers want to know where their food comes from, and they care about what happens to it along the way. At the flagship Avalon store, a dynamic wall experience closes the gap between farm and table.

At their flagship Avalon store, Whole Foods Market is finding new ways to share its values. Customers need information to make meaningful choices about what they decide to buy and support. And every store visit is seen as an opportunity to meet this need through education.

For a week in October 2014, Second Story partnered with curators at the Goat Farm Arts Center to transform a Dumpster into public art. The installation lured passersby into an ongoing narrative about the disposability of modern messaging and explored new manifestations for social media.

Every day at Whole Foods is proof that a store can be more than products on a shelf.

An interactive light and sound installation at Portland’s Lovejoy Fountain invited people to become performers.