Second Story created an interactive experience that celebrates the global quality of the New York City Marathon, one of the world's most significant annual sporting events, while also recognizing its quintessential New York flavor.

As the hub of the iEX digital marketing event, this multi-channel interactive installation captured, compared, and connected opinions on topics that matter most to the industry.

A participatory mobile experience at the inaugural XOXO arts and technology festival where attendees play a word-association game and a friendly robot provides a tactile takeaway.

For one night only, guests at the Portland TEDx after-party had a chance to interact with a floor-to-ceiling interactive sculpture that transformed body movement into new landscapes.

As they step through the huge vault door at the World of Coca-Cola, visitors are transported into a tale about the most famous and mysterious trade secret in history—the secret formula of Coca-Cola.