For one night only, guests at the Portland TEDx after-party had a chance to interact with a floor-to-ceiling interactive sculpture that transformed body movement into new landscapes.

As they step through the huge vault door at the World of Coca-Cola, visitors are transported into a tale about the most famous and mysterious trade secret in history—the secret formula of Coca-Cola.

A fun digital mirror experience immerses visitors into Coca-Cola and transforms them into effervescent bubbles.

In this fully immersive interactive game, visitors find themselves being led by the man in the hat through a series of virtual environments across time and place where the secret formula has been kept through the years.

In this immersive experience, visitors use their own virtual shadows to reveal hidden messages about the secret formula, while a mysterious figure attempts to thwart their efforts.

This cinematic media wall creates a captivating environment for visitors to interact through a fun, surprising, full body experience that reveals stories from around the world.