For one night only, guests at the Portland TEDx after-party had a chance to interact with a floor-to-ceiling interactive sculpture that transformed body movement into new landscapes.
As they step through the huge vault door at the World of Coca-Cola, visitors are transported into a tale about the most famous and mysterious trade secret in history—the secret formula of Coca-Cola.
These six animations recount stories about the legend of the secret formula that leave guests wondering what may or may not be true.
In this fully immersive interactive game, visitors find themselves being led by the man in the hat through a series of virtual environments across time and place where the secret formula has been kept through the years.
In this immersive experience, visitors use their own virtual shadows to reveal hidden messages about the secret formula, while a mysterious figure attempts to thwart their efforts.
A grid of 16 screens shows visitors security camera feeds from within the exhibit galleries in real time, along with 3D building animations, real-time affected camera feeds, and secret messages that seem to come from a “ghost in the machine,” and visitor photos taken by two hidden cameras which add their faces to the display.