Second Story created an interactive experience that celebrates the global quality of the New York City Marathon, one of the world's most significant annual sporting events, while also recognizing its quintessential New York flavor.
A participatory mobile experience at the inaugural XOXO arts and technology festival where attendees play a word-association game and a friendly robot provides a tactile takeaway.
As they step through the huge vault door at the World of Coca-Cola, visitors are transported into a tale about the most famous and mysterious trade secret in history—the secret formula of Coca-Cola.



