Nike DNA is much more than a searchable database—it’s a way for staff to channel Nike’s legacy into new ideas and opportunities. Featuring an archival collection of footwear, apparel, equipment, print design, videos, photographs, and sketches, the site is a browsable network of Nike’s fascinating history. Employees can use DNA as a powerful reference tool or they can follow a guided path with curated stories and collections. All visual assets are easily downloadable so users can leverage the past to inspire new designs for the future.

A powerful, flexible content management system makes this an ideal digital publishing platform for DNA staff to keep stories fresh and deepen the company’s legacy. Ultimately, Nike DNA is an invaluable creative tool and a whole new way of getting lost in the stacks.