Showcasing the Contax system for Kyocera Optics, this image-rich Web site captures the spirit of the company’s history and commitment to excellence in optics and photography.
The ultimate power of the Carl Zeiss lens and Contax camera rests in revealing glimpses of our world, and in transforming light into exquisite art. The complete line of Contax camera bodies, lenses, and accessories are available for exploration in this site, including several interactive views of every camera and the photographic work of over 50 professional and amateur Contax users. The heart of the Contax story lies in the visuals, so the Web site focuses on letting users clearly see the cameras to understand their quality. The clean design revolves around attention to detail and retains every shade of black, thus drawing out the equipment’s subtle coloring. The navigation functions like a camera dial: the choices remain constant, while users adjust or select the specific camera line they want to explore.
Press & AwardsCommunication Arts, Interactive Design Annual, 1998Project Cool, Cool Sightings, December 2, 1997
Today’s Sighting is simply the most elegant and best navigable product showcase we’ve seen to date.Internet Professional Publishers Association, Ace Awards, 1997
The Contax Camera site is graphically astounding. With every web site, the devil (and the angel) is in the details. There isn’t any wasted design here—every element has a purpose, every interactive feature enhances the site and achieves the company’s strategic goals. The bottom line is that you won’t see any spinning logos or other wasted space on today’s hip technology.
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- Brad Johnson, Julie Beeler
- John Beezer, Julie Beeler, Kim Markegard