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    Buffalo Bill Historical Center

    Man of the West, Man of the World

    Project Group

    Buffalo Bill Historical Center

    Client

    Buffalo Bill Historical Center

    Date

    May 2012

    Location

    Buffalo Bill Historical Center, Cody, Wyoming

    Visit Website

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    Tags

    Social media, Storytelling, Web sites

    Following his path from Pony Express rider to scout to international showman, this responsive Web site is an interactive chronicle of William F. Cody’s colorful life.

    Created on the occasion of the renovation and redesign of the Buffalo Bill Historical Center, Man of the West, Man of the World extends the reach of the museum experience. The experience reveals engaging stories about the life and legacy of William F. Cody and his alter ego, Buffalo Bill. Stories are brought to life through written accounts, rich photography and illustrations, artifacts, ephemera, and archival videos.

    Aficionados of American history can browse the key themes of the exhibition from anywhere in the world and across multiple platforms. For optimal flexibility and access, the site was designed to be fully responsive using HTML5 and CSS3. The layout reflows automatically, depending on the platform, ensuring that a completely accessible experience is delivered on tablets, mobile devices, and desktop browsers.

    Visitors are also invited to participate. They can contribute their family’s stories, memories, or anecdotes about Cody. Within the gallery, the exhibit is designed to be integrated with the online experience. Visitors can scan artifact-related QR codes, providing direct access to rich online multimedia on personal devices.

    Press & Awards

    Best of the Web, Museums and the Web 2013, Honorable Mention, Rich Media, April 2013
    “Buffalo Bill Museum Re-Opens after $2.75 Million Renovation,” Entertainment Designer, June 2012

    You can’t expect a museum to be without a smart phone app these days, so the Buffalo Bill Museum made sure to release one in conjunction with the opening of the new museum. With this app, visitors can use their smart phones to scan QR codes at exhibits and access supplementary information and stories. The app is not only an attempt to keep up to date with current technology, but, according to Dr. Rumm, it is in keeping with Buffalo Bill’s marketing strategy: ‘In his own time, William F. Cody used every communication medium available to him to present the American West to the world. We have continued that legacy by creating a museum for the 21st century, using every communication tool at our disposal to enhance the experiences our visitors receive.’

    “New Buffalo Bill Museum tells ‘the rest of the story’,” Powell Tribune, Ilene Olson, May 2012

    …A humorous “Monty Python-like” animated presentation talks about Buffalo Bill’s stage career.

    “Buffalo Bill Museum ready for ‘first look’,” Cody Enterprise, Heidi Hansen, May 2012

    Residents can get their “first look” at new exhibits and old favorites – all complete with QR codes to get more information via smart phones…

    Credits

    Studio Director
    Jennifer Guibord
    Innovation Director
    Thomas Wester
    Art Director
    Chris Dewan
    Lead Interaction Designer
    Bart Marable
    User Experience Designer
    Michael Godfrey
    Junior Interaction Designer
    Marc Lehman
    Production Artist
    Swanny Mouton
    Web Technology Lead
    David Brewer
    Systems Developer
    Donald Richardson
    Interactive Developer
    Zach Doe
    Producers
    Elizabeth Bourke, Alyssa Glass
    Content Strategist
    Scott Smith
    Production Coordinator
    Jen Dolan
    Creative Collaborator
    Lawrence Johnson Productions
    © 2013 Second Story, Inc.

    Project Group

    • Project Overview
    • Buffalo Bill on Stage
    • Man of the West, Man of the World