Nokia OZO Launch Event
LocationL.A. Live, Los Angeles, CA
To help Nokia celebrate the launch of its game-changing VR camera, we created an immersive event experience inspired by the product.
With the release of OZO, Nokia redefined the landscape of virtual reality technology. The first commercially available VR camera built for professional content creators, OZO sets a new standard for 360-degree storytelling.
A groundbreaking product demands a spectacular debut, so Nokia engaged our team to produce their launch event held at the L.A. Live entertainment complex. In collaboration with our colleagues from SapientNitro, our team oversaw everything from the physical design of the interior space to lighting, furniture selection, and sound design.
The experience enveloped VIP guests in a series of stunning spaces, each taking cues from OZO’s distinctive circular shape. Moving from zone to zone, attendees discovered the camera’s unique features through tech demos, a live-streaming concert experience, and a sizzle reel demonstrating OZO’s possibilities for content creators. The event crescendoed with a keynote address from Nokia executives highlighting the extraordinary potential of OZO.
© 2016 Second Story, Inc.