100 Years of Design
TagsSocial media, Storytelling, Personal stories, User-generated content, Film/video, Web sites, Mobile, Art, History
In celebration of AIGA’s centennial and the profound impact of American design on our culture, this microsite acts as a living resource for design.
Focusing on the intersections between design and society, “100 Years of Design” brings to life exemplary works from AIGA’s digital archives, insightful interviews with living masters, quotes from leading designers, and significant moments from the organization’s history. These elements are woven into narratives to present how design informs, connects, delights, influences, and assists us.
Framing the narratives in this way allows the intention behind a piece to take center stage and emphasizes why a piece looks the way it does, not just what it looks like. Unlike traditional design retrospectives organized by chronology or medium, the site offers visitors a new lens through which to view and evaluate great design.
The experience also encourages visitors to join a dynamic conversation about the role design plays in our daily lives. Users are invited to share their favorite works and describe what they mean to them. Responsive programming enables them to keep the conversation going from a variety of devices, from desktop to mobile to tablet.
100 years from now, visitors can look back on this rich collection of artifacts and reflect on how design has evolved to further shape our society.
Press & AwardsAwwwards, Honorable Mention, March 2014“Top 10 Websites for Designers – March 2014,” HOW, March 2014
...as AIGA dives into its centennial year, the celebration kicks into gear with rich historical context presented through a dynamic website.“Best of the Web,” Los Angeles Times, February 2014
The project shows how much design can become a part of culture with landmark pieces of design, such as the War Department’s Army recruitment poster featuring Uncle Sam saying “I Want You,” and the ubiquitous UPC symbol.Communication Arts, WEBpick of the Week, February 2014CSS Design Awards, Site of the Day, February 2014“AIGA - 100 Years of Design,” GOOD, February 2014“The AIGA Turns 100 This Year! Check Out the ‘100 Years of Design’ Website & Don’t Miss the Upcoming Festivities,” Core77, January 2014
Although it is ostensibly a look back at the past hundred years of design, the online gallery also serves as an extensive standalone survey of design history since 1914. Indeed, the AIGA worked closely with Second Story, a part of SapientNitro, to develop ‘a dynamic online platform documenting significant design works from the last century that have impacted our collective visual experience.’“AIGA100 Celebrations Kick Off in Style,” GDUSA, January 2014“AIGA Celebrating 100 Years of Design,” FormFiftyFive, January 2014
There’s a wonderful balance of interesting content, great design and slick UX on this site by AIGA and Second Story, including some simple but nice user generated content. Something to get lost in for longer than you planned.
© 2014 Second Story, Inc.