Buffalo Bill Historical Center
LocationBuffalo Bill Historical Center, Cody, Wyoming
In 2012, the Buffalo Bill Historical Center in Cody, Wyoming, underwent a renovation and redesign to better tell the story of William F. Cody, once the most famous entertainer in the world. Second Story created two very different experiences for the occasion. A short animated video installed at the museum tells the story of Cody's introduction to the stage and his rapid rise to fame and fortune. An interactive online experience takes the visitor on a journey through Cody's entire life, from Pony Express rider to scout to international superstar. The experience maximizes “responsive” design and automatically calibrates the layout to suit multiple platforms, making the stories equally accessible on a tablet, mobile device or desktop browser.
Press & Awards“Buffalo Bill Museum Re-Opens after $2.75 Million Renovation,” Entertainment Designer, June 2012
You can’t expect a museum to be without a smart phone app these days, so the Buffalo Bill Museum made sure to release one in conjunction with the opening of the new museum. With this app, visitors can use their smart phones to scan QR codes at exhibits and access supplementary information and stories. The app is not only an attempt to keep up to date with current technology, but, according to Dr. Rumm, it is in keeping with Buffalo Bill’s marketing strategy: ‘In his own time, William F. Cody used every communication medium available to him to present the American West to the world. We have continued that legacy by creating a museum for the 21st century, using every communication tool at our disposal to enhance the experiences our visitors receive.’“New Buffalo Bill Museum tells ‘the rest of the story’,” Powell Tribune, Ilene Olson, May 2012
…A humorous “Monty Python-like” animated presentation talks about Buffalo Bill’s stage career.“Buffalo Bill Museum ready for ‘first look’,” Cody Enterprise, Heidi Hansen, May 2012
Residents can get their “first look” at new exhibits and old favorites – all complete with QR codes to get more information via smart phones…© 2013 Second Story, Inc.