For more than a year, a select team of employees understood that communications and activities regarding Project Guaranty needed to be handled as very confidential. Through some truly remarkable efforts on the part of the team, Project Guaranty remained confidential until the day of the Company’s official announcement of the new exhibit.

After stepping through a huge vault door, visitors learn about the most closely guarded trade secret in history through an immersive multimedia experience that celebrates the rich history, mythology and intrigue surrounding its formula.

The World of Coca-Cola in Atlanta is laden with Kinect sensors that create an immersive, interactive experience for visitors - thanks to Portland's Second Story.

Over 130 judges – museum and media professionals from across the world – were involved in the process of selecting the winners. Winning entries were expected to demonstrate outstanding achievement in nine areas including content, interface, design, innovation and appeal.

Much more than just a heavy-duty vault to stare at, the Vault of the Secret Formula exhibit is an interactive exploration of one of the most notorious trade secrets in the world… This is not the first time that we’ve featured the interactive handiwork of Second Story here on entertainmentdesigner.com; in previous articles we’ve taken a look at exhibits they designed for the Museum at Bethel Woods and the Adler Planetarium. With their latest project for Coca-Cola, they’ve come up with even more ways to embed interactive technology in a museum experience.

The Vault of the Secret Formula experience presents the history behind Coca Cola's secret formula.

Jacquie Wansley, a spokeswoman for the World of Coke, said the exhibit is more interactive than the rest of the facility, with an emphasis on putting visitors in the mystery of the formula... ‘[This] is not about collectibles archived behind glass,’ she said. ‘There is very little of that. This is experiencing Coca-Cola in a new way.’