the Art of Storytelling

Second Story is a network of design studios focusing on responsive environments, story-driven experiences, and experience innovation. For more than 20 years, we have conceptualized, designed, and developed projects that educate, immerse, and activate across the cultural and brand space.

Who We Are

Second Story Showreel

See our work, meet our people, or get in touch.


MSU Tour

MSU Student Tour

We always have a great time hosting college students in the studio, and yesterday was no exception. A group of graphic-designers-in-training from Montana State University paid us a visit, chatting with designers and producers and playing with a couple of new lab experiments we’ve been working on.

Photography Interpretive Center

UX Magazine Awards

The Photography Interpretive Gallery is a UX Magazine Award winner in the Digital Media & Entertainment category! Stay tuned for an upcoming feature on the project.


Unconscious Bias Workshop

Access and inclusion are crucial to creating both impactful work and a successful workplace. In collaboration with SapientNitro, we’ve been working to make some room for diverse perspectives, backgrounds, and ideas to ensure that under-represented voices are being heard. Tomorrow, Studio Director Emily Fridman is heading to the 4A’s Talent@2030 conference to talk about our most recent effort in this arena: an experiential unconscious bias workshop.


SXSW Panel Picker

We’re always looking to connect with the broader creative community, and South by Southwest is one of the best venues for sharing ideas. We have two sessions up for public vote and would love your help in getting them accepted into next year’s festival. The voting process is quick and easy: click here to create a Panel Picker account, then go to our talks on Emotional Architecture and Hacking Architecture. Click on the top left “thumbs up” for both, if they sound like something you’d like to see at SXSW.

High Museum Art Lab

Art Lab at the High

Now through September 11th, we’re re-teaming with Atlanta’s High Museum to prototype the future of family learning in the arts. Check out our work in their Art Lab, an interactive educational space where children and adults can discover, play, create, and imagine together.

The Smarties

The Smarties

For the second year in a row, Creative Director Chris Cobb will serve on the MMA Smarties jury. Alongside luminaries from some of the biggest global brands and agencies, he’ll judge the best mobile marketing campaigns from around the world.

Photography Interpretive Gallery


Senior Producer Martha Almy is heading to DC on August 18th to discuss balancing physical and digital in the museum world. She’ll be part of an exciting lineup at “From Museums to Beyond: Experiences Everywhere,” an SEGD Exhibition and Experience Design workshop.

Photography Interpretive Gallery

Communication Arts

Huge thanks to Communication Arts for a terrific Exhibit feature on the Photography Interpretive Gallery we created for SFMOMA!

Make Some Room

Cannes Lions

We were honored to be part of the Cannes Lions Festival this year, collaborating with SapientNitro and PRETTYBIRD on a main stage session focused on diversity. Through the personal experiences of four boundary-breaking visionaries, “Make Some Room” explored how access and inclusion can help transform creativity. Most importantly, the event sought to inspire attendees to make changes in their own workplaces by opening the door to more perspectives, more voices, and more ideas. Executive Creative Director Keri Elmsly also had the pleasure of serving on the 2016 Design Lions jury, judging the best design work from around the world.

Revolution in the Landscape: Re-Experience the Halprin Fountains

SEGD Global Design Awards

Two recent projects we were involved in were recognized by the 2016 SEGD Global Design Awards! Revolution in the Landscape: Re-Experience the Halprin Fountains, which included our Lovejoy Fountain Activation, received a Merit Award in the Intersection of Design and Public Engagement category, while CCHR received a Merit Award in the Exhibition category.


Custer State Park

We learned so much from our recent collaboration with Custer State Park. We explored the stunning landscapes of South Dakota. We found out how to peacefully coexist with bison. We even uncovered new insights into our own creative process. Check out this Adweek article for more information about the project and make sure to visit our blog to read Story Director David Waingarten’s thoughts on using technology to connect people to place.

Common Threads


The American Alliance of Museums annual meeting started off the best way imaginable for us: with a gold Media & Technology MUSE Award for Common Threads! We accepted the honors alongside our client from the The George Washington University Museum and The Textile Museum, a perfect coda to a great collaboration.

Photography Interpretive Center

SFMOMA Opening

We’ve spent the past year working closely with the team at SFMOMA on the new Photography Interpretive Gallery, a warm, welcoming space where visitors discover the history of the medium through three interactive digital exhibits. The gallery, designed by Second Story, provides museum-goers with a place to both relax and explore, offering installations that consider the role pictures have played in shaping the mythology of California, present a first-person look at the creative processes of prominent photographers, and challenge visitors to represent themselves using only the contents of their pockets.

Creativity Awards

We received Platinum: Best in Category recognition in the Creativity Media & Interactive Design Awards for our work for Nokia Technologies, Gonzaga University, and The Textile Museum! Quite a way to kick off the week!

Experiential Marketing Summit

Experiential Marketing Summit

Today at the Experiential Marketing Summit in Denver, Creative Director Joel Krieger joins Craig Lovin, creative director at World of Coca-Cola, to discuss finding patterns in human interaction and designing moving experiences around them.

Libbie Mill Library Media Installation

Communicator Awards

The Communicator Awards gave us much to celebrate this year: six Gold Awards of Excellence and three Silver Awards of Distinction! The winning work spans a variety of media types, a true testament to the breadth of our skills across all three studio geographies.

Contact Us

School Visit

Student tours are always a treat, and yesterday’s was no exception. We were delighted to welcome a group of high schoolers from Atlanta’s The New School to meet our team and visit our lab.



Instagram Feed


What does the future of collaborative workspaces look like? Head over to our blog for a preview:... https://t.co/9sMJ0dfRlH

Twitter Feed


Being There

Story Director David Waingarten reflects on technology, nature, and the power of place.

All Blog Posts

Join Us

Help us push boundaries, innovate, and redefine the world of interactive storytelling. If you want to make an impact and challenge yourself, join our team. We are driven by design, technology, and the magic moment when concepts come to life.

Open Positions

We enjoy working with people from diverse and eclectic backgrounds from the visual arts, engineering, film, liberal arts, and humanities. The formula is simple: combine a shared love for storytelling, technology, and a desire to make great things.

Send your information to joinus@secondstory.com, show us your work, and let us know why you want to be part of our team.


We are always looking to collaborate with new people to enliven our studios and bring new perspectives to our work. Our active internship program focuses on training, collaborative two-way learning, and providing real-world experience.

Please send an introduction, your resume, and a link to your work to joinus@secondstory.com.



3630 Peachtree Road NE
No 1600
Atlanta, GA 30326
(770) 407-3407

New York

40 Fulton Street
8th Floor
New York, NY 10038
(646) 478-9865


714 N Fremont St, No 200
Portland, OR 97227
(503) 827-7155

Inquiries & Opportunities

Second Story is always looking for new opportunities to collaborate with partners on projects under development, or contribute our expertise to planning interpretive strategies and defining new ways to implement interactive media. Please contact us to discuss new opportunities for collaboration or to learn more about our capabilities.