the Art of Storytelling

Second Story is an innovation center pioneering new interactive experiences. We push the boundaries of storytelling for brands and institutions across digital channels—web, mobile, and installations—empowering audiences to connect and share.

Who We Are

Who We Are

See our work, meet our people, or get in touch.


100 Years of Design

Design Awards

100 Years of Design is on a roll this summer! It was recently recognized with a Red Dot Award, joining Runner Up recognition in the Core 77 Design Awards and a bronze IDEA Award!

Together: An Electronic Art Show

Together at the Diode Gallery

Interactive Developer Dimitrii Pokrovskii collaborated with other local artists & engineers on an art experiment to be displayed at Portland’s Diode Gallery this Saturday, August 16th. Get your free ticket to the show here!

World of Coca‑Cola Explorer

World of Coca-Cola Explorer

Our latest collaboration with The Coca-Cola Company recently went live! The context-aware Explorer mobile app is designed to complement a visit to the World of Coca-Cola, leveraging iBeacon technology for maximum engagement, shareability, and fun. Our project page has all the details.

Center for Civil and Human Rights

NCCHR Opening

The National Center for Civil and Human Rights opened today in Atlanta! Collaborating with our clients and partners, we designed and developed a series of interactive experiences that invite visitors deeper into the struggle for equality, opportunity, and fair treatment in the U.S. and around the world. A stunning space full of rich, diverse content, the museum is an important addition to Atlanta’s cultural landscape. We’re proud to be a part of it!

June Conferences

June is shaping up to be a busy month for our team, with a couple of notable speaking engagements right around the corner. On Thursday, June 26th, Web Technology Lead David Brewer will present at Open Source Bridge, where he’ll demonstrate how to use xmonad, a tiling window manager, to bend your desktop to your will. The very next day, as part of the Association for Community Excellence‘s 2014 conference, Creative Director David Waingarten and Experience Designer Kirsten Southwell will talk about their work on the Emerging Issues Commons and lead a workshop to help participants brainstorm their own educational and community-based interactive projects.

Chris Cobb

Portfolio Night 12

Chris Cobb, Creative Director at our New York studio, is participating in Portfolio Night 12, a terrific opportunity for young copywriters, art directors, and designers to spend a little time meeting with and learning from seasoned professionals. Chris will be in esteemed company, with representatives from many other creative agencies also expected to attend.

Triumph of the Winter Queen

Gold Creativity Award

We’re always happy to see an older project receive new recognition: Triumph of the Winter Queen has earned a Gold Creativity Award in the Film and Video category!


Portland Presentations

Spring has sprung in our hometown, and a series of great speaking opportunities have cropped up right in our own backyard. First, on May 8th, our team will celebrate digital creativity with a demonstration of the Lyt prototype at the launch of Oregon Story Board‘s experimental work space at OMSI. The next day, Creative Director David Waingarten will discuss storytelling with transmedia at the Portland Documentary Summit. And on May 15th, Senior Experience Designer Norman Lau will participate in the Oregon Animation Industry Showcase at the Hollywood Theatre as part of the Northwest Animation Festival.

Children's Museum Interactive

Communicator Awards

We’re ecstatic to have received four 2014 Communicator Awards! The Sesame Workshop Children’s Museum Interactive and Emerging Issues Commons Overture Film each earned Gold Awards of Excellence in their respective categories, and the Inventing Abstraction website and Ecological Urbanism App both received Silver Awards of Distinction.

Blurring the Lines Between Physical and Digital Worlds

Festivals & Conferences

Our team will be very busy over the next month, speaking at conferences and festivals around the world! On April 23rd, Lead Integration Engineer Matt Arnold will present how we’re bridging the divide between physical and digital worlds at FMX 2014 in Stuttgart, Germany. On May 7th in New York as part of The One Club’s Creative Week, Creative Director Daniel Meyers will moderate a panel discussion about integrating digital interventions into physical space to create responsive environments and infrastructures. Interactive Developer Chris Carlson will head to Santa Barbara May 12th to speak to members of the Media Arts and Technology program at UCSB. Finally, on May 16th, Creative Director David Waingarten and Senior Experience Designer Traci Sym are bound for Barcelona for OFFF, where Second Story will be a featured artist.

National Civil Rights Museum

National Civil Rights Museum

The National Civil Rights Museum in Memphis opened its new permanent exhibition to the public on April 5th. Celebrated by media outlets from The New York Times to the NBC Nightly News, the exhibitry engages visitors of all ages with immersive interactives and moving stories of the fight for civil rights in America. We were privileged to design and develop a number of experiences for the museum, collaborating again with exhibit designers Howard+Revis. This project was a true labor of love for our dedicated team, and we’re beaming with pride over the end result.

Creative Coder Meetup

Interactive Developer Philippe Laulheret recently organized a creative coder meet-up at our studio. We relish any and every opportunity to see what our Portland peers are up to, and this evening was particularly inspiring. Thanks to everyone who presented, and check out a collection of photos from the event here.

2014 Whitney Biennial

Digital Whitney Guide

The 2014 Whitney Biennial opened earlier this month at New York’s Whitney Museum of American Art, featuring the work of more than 100 eclectic and diverse participants. We had the opportunity to collaborate with the museum and with Microsoft on the digital Whitney Guide, a Windows Phone app created exclusively for the event. We were honored to be involved in this celebrated exhibition, the final Biennial at the museum’s current location.


Three Ways to Talk About the Internet of Things

Putting on his “reverse archaeologist hat,” Senior Experience Designer Norman Lau considers three ways to talk about the Internet of Things.

An Alternate (Augmented) Reality

Interactive Developer Dimitrii Pokrovskii explores new uses for augmented reality in a recent lab experiment.

100 Years of Design

Take a peek behind the curtain at our latest collaboration with AIGA: a microsite in honor of its 100th birthday.

Recent Posts

The User Experience of Driverless Cars

“Digital Revolution” in London

Three Ways to Talk About the Internet of Things

Lessons from a Master: My Meeting with Massimo Vignelli

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The bizarre story of a Russian family found in the Siberian wilderness after 40 years of isolation: http://t.co/B2Ggxf4wsv

RT @Ctr4CHR: We made the list! Don’t forget to vote in @modatl’s poll of #Atlanta’s top designs from the last 25 yrs http://t.co/haG1J8CF9Y

“The Final Days of Film Projection” http://t.co/lBCHwTmuid With the digital age upon us, mourning the loss of the reels we know & love.

RT @modatl: Exercise your right to #Vote for Atlanta’s best designs - @modatl celebrates 25 years w 25 designs: choose your fave! http://t.co/4zB39Emqsb

RT @Ctr4CHR: Show your support! #Vote for us in @modatl’s poll of the top #Atlanta designs from the past 25 yrs! http://t.co/haG1J8CF9Y

“...an app that makes us nervous, giddy, & alert to the people around us” from the lovely @Miranda_July? Sign us up! http://t.co/8Kl68tpD6y

If you missed it on Tuesday, @davidrose shared a glimpse of our connected future on The Daily Show. Great interview! http://t.co/lDz2QbPVmP

RT @gastonleg: .@Spotify just released an animated map that shows all the people listening to the same song at the same time. http://t.co/bSyysynZtK

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3630 Peachtree Road NE
No 1600
Atlanta, GA 30326
(770) 407-2724

New York

40 Fulton Street
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New York, NY 10038
(212) 912-3053


714 N Fremont St, No 200
Portland, OR 97227
(503) 827-7155

Inquiries & Opportunities

Second Story is always looking for new opportunities to collaborate with partners on projects under development, or contribute our expertise to planning interpretive strategies and defining new ways to implement interactive media. Please contact us to discuss new opportunities for collaboration or to learn more about our capabilities.